Concept

Brand identity and website for a fictional animal adoption platform to make the animal adoption process more efficient. Fetch is a matchmaking tool that connects people with pets. It allows for adopters and shelters to interact securely while providing a streamlined adoption process.

The website has three main streams of users, the public, fosters/adopters,

and shelter/rescues. The compatibility feature allows prospective pet parents

to see clearly what animals are best suited for their home and lifestyle.

Journey map of our two main users: adopter/fosters and shelters/rescues,

to illustrate each group's process throughout animal adoption.

This project was created with Caitlyn Scaman.

Fetch Caitlyn